Chamberlain
It’s no surprise that Chamberlain garage door openers are found in 80% of garages across America. They’re reliable and long lasting, which is great for owners, but bad for sales. Chamberlain needed a way to reach consumers considering a replacement or upgrade to their current opener.
Our idea was to reframe the garage door as the front door, where everyday comings and goings happen, to give tech-savvy upgraders and replacers the ins and outs of life at home through the MyQ smart garage.
Mobile Ads
Mobile ad units would target consumers on their favorite tech sites, giving them the Ins and Outs of MyQ notifications.
Paid Social
After searching online for openers, paid social posts would re-target consumers during time-relevant points in the day.
Evening posts promote smart openers with LED lighting.
Morning posts reach people after they've left for work.
In-App Ads
In-app ads would get consumers' attention when using their favorite tech and DIY apps.
Cross Promotion
MyQ technology also works with a variety of other smart home products. Cross promotions targeted consumers looking to buy certain items that were also compatible with a MyQ enabled garage door openers.
