Clermont Steep
When you focus on one thing, you discover what makes it unique. That’s the thought behind Clermont Steep – an American Single Malt Whiskey made solely from a single type of grain. It’s whiskey in its most focused form. It’s also a relatively unknown concept for American Whiskeys, so it’s no surprise that Scotch is probably the first thing that comes to mind when you think of single malt.
So how do you get the rest of the whiskey world to focus on American Single Malt Whiskey? By getting the rest of the whiskey world’s regions to singularly focus on it.
We’d start with an episodic Netflix series called, “A Single Journey” where we’d travel to the world’s whiskey regions – Scotland, Ireland, Japan, Canada and Kentucky – to discover what makes each of their whiskeys unique, and how Clermont Steep American Single Malt Whiskey stands out on its own.
Our host would be none other than Freddie Noe, 8th generation Master Distiller at Jim Beam Distillery.
Each episode will focus on the whiskey produced in that specific region, comparing and contrasting it with Clermont Steep American Single Malt Whiskey.
Content gathered from the organic conversations will be used throughout social.
Sound bites and imagery would also be used in out of home executions throughout the U.S.
Travelers returning from any of the 5 whiskey regions would get to enjoy a singular tasting experience, and one final taste as they arrive in America.
