Feeding America

Everyday, 1 in 7 Americans struggles with hunger. For Hunger Action Month, Feeding America asked us to create a social awareness campaign that brought this issue to light in a compelling and relevant way.

Our idea was to contrast the highly popular Tasty videos showcasing deliciously prepared food with our own version lacking basic ingredients. We figured since these videos help people find their next meal, maybe this one would help create awareness for the 48 million hungry Americans who won't.

The video stood out in people's Facebook news feeds. It was also picked up by Mashable and Upworthy and racked up over 400,000 views in the first 2 weeks.